Adsense Secrets: Getting More Clicks on Your Ads

More CTR (Click Thru Ratio) means more clicks on your Google Ads. But, is CTR all about position and colors of your ads? No! It's a lot more than that. CTR also depends upon the quality of traffic, relevancy of ads, and even the subject of your website. Let's get in detail:

Do you own a High CTR website?

Yes! CTR varies from Industry to industry too. It depends upon the keywords you are using to make your web page. It has been observed that more technical the topic is (but not necessarily) less CTR it will give you (for example Search Engine Optimization, Affiliate Network - exceptions are always there), but still works if the Ad content is well written.

However, this is only one condition; there are many undiscovered conditions that affect the CTR of keywords. At times, a particular season also has an effect on the performance of keywords. For example family of 'Turkey recipe' keyword is more active around November and December only and a quite sluggish rest of the year. It becomes really necessary to study the behavior of keywords before starting a massive website of Adsense around a topic.

Your Ad Position and Color: Old, but very effective

Google heat map helps improve the CTR (Clicks Thru Ratio) of your website by suggesting you the most converting areas for your Adsense Ads. You can have a glance at the Google's Survey that illustrates the ideal placements of ads on your web page.
https://www.google.com/support/adsense
/bin/static.py?page=tips.html#17954

Darker the area, better will be the performance of your ads. Your visitor tends to click on these darker areas more often than the other areas of the web page. Ads placed near rich content usually do well because users are focused on those areas of your web page. For example, on pages where users are typically focused on reading an article, ads placed directly below the concluding part of high quality content tend to perform well, as the visitors are left with no other choice except clicking the Ad block.

Get Targeted Traffic - The Most Essential Part

Traffic that is interested in your content (also called targeted traffic) is interested in your ads too. Thus, there is every likelihood that your ads will be clicked more frequently. Targeted traffic means more CTR, more earnings, and enhanced ad convertibility. On the other hand, the untargeted visitors are not interested either in your content or your ads, so keep your website's traffic targeted.

You can gather highly targeted traffic for your website by web promotion strategy and effective optimization of your web page structure. Effective web promotion strategy requires an appropriate Anchor text and more back links from relevant websites. And, to develop an effective web page structure, you have to optimize your Title Text, internal linking of your website, and most importantly your web content, in the best possible manner.

Choose the Right Anchor Text for Back Link Campaigns

Choosing the right anchor text for back links promotes your website to the traffic you exactly need from the search engines. Choose the Anchor text that directly speaks to your visitors and pulls the traffic that your web page requires. Targeted traffic results in increased CTR of ads. It helps promote your website to that segment of traffic, which is precisely searching for your content (or you can say the traffic that is most profitable to you). Targeting irrelevant keyword reduces your CTR by gathering the traffic which is not interested in your content or ads.

Wisely Choose the Title Text of Your Web Page

Title text of your webpage appears in the SERPs (Search Engine Result Pages) as the Title link to your web page. Therefore, it is the title Text that directly speaks to the surfer on SERPs (Search Engine Result Pages) about your content's theme. It acts like a Free Advertisement Link to your website. If your title text does not interest the surfer, you lose considerable amount of much-needed traffic. Figure out a Title text that directly communicates with your potential visitors, brings targeted traffic, and enhances the CTR of your AdSense Ads. Don't overdo your title text, and use less than ten keywords in your title text.

Help Google Detect the Theme of Your Web Page

There are many on-page and off-page elements that affect your ad relevancy. Better targeted ads increase both your CTR and EPC. Here is how to optimize your ads:

Meta Tags

If there is NO CONTENT on your web page, the Google Mediabot will consider the Meta Tags while displaying ads. Meta tags have a considerable affect on the relevancy of your ads. It is advised never to leave this space empty. Also, try to make it as easy as possible for Mediabot to understand the theme of your web page.

Title Text

Google Mediabot gives good weightage to the keywords used in the Title text, which in turn gets reflected in your ads. Choose effective keywords for your Title text. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely.

Headings

Google Mediabot gives importance to the Heading text enclosed in

Boost Relevancy Artificially - Use Google's Section Targeting

Now, you can enhance Ad relevancy by using Google's Section targeting. Using this technique you can advise Google mediabot about the areas of your content which should be considered or ignored while matching the Ads with your content.

For more information on the same topic, visit:
https://www.google.com/support/adsense
/bin/answer.py?answer=23168&topic=371

Use Channels for Analyzing Your Ads' Performance

Try to relate your traffic logs with your CTR stats. You will get to know which Traffic source is giving you what CTR. This will help you recognize the traffic segment which is most converting for your website. Channels allow you to analyze your ads' performance, so that you can pin point the changes that your website needs to boost your AdSense income. There are two types of channels available - URL Channels and Custom Channels. You can use the URL channel to track your performance, without modifying your Ad code. Through URL channels, you can analyze the performance of individual page or a group of pages, based on the directory system of your website.

Custom channels can help you measure the performance of different Ad formats presented in your web pages. And, by pasting channel-specific ad code into your pages, you can track CTR, Impressions, number of clicks each individual ad format is generating, and compare its performance with other web pages.

Block Junk Websites and Competitor Websites from Showing Ads

There are many junk websites that might be displaying ads on your website. These websites steal the traffic from your website and recycle it on their own Adsense ad blocks. Recognize such websites and stick them in Adsense Competitive Ad filter. Also, you can block your competitor websites using this competitive filter.

This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:
https://www.google.com/support/adsense
/bin/answer.py?answer=21593&ctx=sibling

AdSense Tip: How to Increase AdSense CTR

An increase in CTR can mean a lot to AdSense Revenue. To increase AdSense revenue, you have to either increase the traffic or CTR. If somehow, you manage to triple your CTR just by tweaking the Google AdSense code, you can get three times more traffic. Here are a few tips for increasing your CTR.

Topics Covered in this Guide:

- What Google AdSense Engineers say about CTR
- What Webmasters have concluded about CTR
- Traffic and its effects on CTR
- Experiments with CTR

What Google AdSense Engineers Say

- An email conversation with a Google Engineer:
“Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users' click through selections. Regarding ad placement - the best ad format varies from page to page. We've observed that, in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.”

- Google Optimization Guide:
For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the article tends to perform better. It's almost as if the users finish reading and asking themselves, “What can I do next?” Precisely targeted ads are just like answering their questions.
https://www.google.com/support/adsense/bin/static.py?page=tips.html

What Webmasters have concluded

Webmasters have diverse views on how to increase CTR. It largely depends upon the keywords you are targeting, look of your website, quality of its content, placement of AdSense ads, page optimization, and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works well.
If you develop a poor quality content website, it will likely give you high CTR and clicks, but you will be getting low priced ads. Besides, nobody will like to add your URL to their favorites. However, if you have quality content that keeps the visitors glued, you may get low CTR, but you will be getting high priced ads and regular visitors.

Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch the changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have.

The Traffic

AdSense comes after traffic. No traffic, no AdSense. Take good care of your traffic. Your visitors expect some valuable information from you. Make sure you are providing quality content to them. This will increase your visitors’ return back ratio. And only those visitors who are less targeted, will return to the content you are providing. More targeted users mean more CTR. 85% of my visitors add my website URLs in their favorites. And they do return.

Install a website stats monitoring software and regularly look at your web logs. Identify where exactly is the traffic coming from. Try to establish a pattern or relation between your AdSense stats and traffic stats. This will help you analyze the reasons for any marked deviations in the inflow of traffic. This will give you new ideas to develop traffic.

Experiments

Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve the highest CTR. Track your page performance by making channels of ads in your AdSense Control Panel. Keep experimenting till you are satisfied with your CTR. Though, every such experiment will make you lose money for a day or two, as Google may take time to adjust with new changes, but it will be beneficial in the long run.

Multiply Your Earnings

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More Keywords = More Content = More Roads from the Search Engines= More Traffic

Profit from a Collection of Powerful Keywords

You can gain from Keyword Country's goldmine of Adsense Topics. These keywords come under the following categories:

• Highly Paying Keywords - are the ones that can fetch higher EPC (Earnings Per Click) in comparison to normal keywords.



• Niche Keywords - belong to a specific industry. With niche keywords, you can maximize your returns as they face less competition and attract more target traffic (which means more clicks per ad).



• Seasonal Keywords - are active only during their season. It's only during that season that they get maximum traffic. For the rest of the year they lie inactive. Keyword Country guides you how to choose seasonal keywords during their peak value, and avoid them for the rest of the time.
  
  
• Paid Traffic Keywords - are those golden high value keywords. Even if you bring paid traffic on such keywords, they will still be paying. Besides, they sometimes tend to multiply your investment. For example: you could invest X amount on Adwords to buy traffic, which would pay you back 5X in Adsense. Keyword Country helps you easily recognize paid traffic keywords.

Keywords Directly from Google

Google started it all. Google AdSense is the leading advertisement network on the net. It is a super giant in search engine industry. Keyword Country offers access to 6.5 million keywords that are taken directly from Google (not from Overture.), as it is the most precise source of pricing data, competition, and number of sponsors. With Keyword Country, you have an edge as you get the niche keywords that drive more traffic to your website. Now you can learn about the niche keywords that boost your revenue. Accuracy is Keyword Country's biggest strength as it draws its keywords directly from Google.

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Attracting Traffic Like a Magnet

What are Traffic Attracting keywords?

There are many keywords in any given industry that have stiff competition on them, yet they have the power to fetch you more traffic. These keywords are the ones that your users are actually searching for. Keyword Country lets you sort keywords on the basis of the traffic they draw. It helps you focus on getting more traffic to your website. You can easily recognize the traffic attracting keywords as well as the niche keywords. Watch Video>>

Why do traffic Attracting Keywords Help?

Keywords targeted by your competitors are not always what people are searching for. In every industry, you will find a niche keyword - a keyword that has not been explored by your competitors. However, visitors search for such a keyword. Building content around ten such low competition keywords brings you more target traffic than what you get by targeting just one keyword that has high competition. Watch Video>>

Is your Niche keyword really niche? Think Again!

Are you sure that your Niche Keyword is truly a niche? Niche Keyword = Less number of competing pages. Are you counting the number of results returned by the search engines as the number of pages competing against you? If yes, you are believing a myth! Go to the 10th or 15th page of the search result and you will see the pages that have used your keyword only once or twice. There also might be a possibility that the keyword is just dumped in the corner of a page.

Obviously, such pages are not competing against you, but search engine will still list them. A true competitor fighting for a keyword will include that keyword in the title text, and try to get links on that page with the same keyword as anchor text. Keyword Country helps you exactly discover the number of pages that are using these keywords in their titles and anchor text. Watch Video>>

How Does Keyword Country Helps You Increase Your Traffic?

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Maximize your AdSense Revenue

What are High Paying Keywords?

No! High paying keywords are not the keywords that have high CPC. There are many keywords in Google Adwords system, which have a high CPC, but no Advertisers bidding on them. Relying too much on the CPC can lead you to many Fake high paying keywords. High Paying Keywords refer to those keywords on which the advertisers bid madly, and are ready to pay (more than average) per click to anybody who fetches them the target traffic. Keywords are the search phrases that belong to a specific industry. For example, "Student loan" belongs to Finance or Loan industry. Some industries are highly populated with Advertisers and competitors while others are not. And those keywords are called High Paying Keywords.

Why Should Target High Paying Keywords?

Getting 0.05 cents per click? How about $2, $4, $7, or more per click? Targeting with High Paying Keywords ensures that you get more Earnings per Click (EPC). All you need is more traffic. An ideal high paying keyword has more Advertisers and less competing pages. Such a keyword has high traffic value, and therefore, people link easily to your web page. watch video >>

What are fake High Paying Keywords?

In the Google Adwords system, there are many keywords, which have a very high CPC, but unfortunately, no advertisers bidding on them. Who is going to pay you something like $70 per click if there are no Advertisers bidding on the keywords? Hence, it is important to check the number as well as the quality of the Advertisers glued to a keyword. When you send a click to Google, it is passed through many filters. Google examines that click from various perspectives such as - which keyword generated that click, which page has it been generated from, whether or not the click is useful for the advertiser, and its SmartPricing factor. That is why it’s so important for you to see beyond the CPC to get hold of the real profitable keywords. You actually need to analyze the behavior of a keywords to fathom what actually they are paying and why! Watch Video to learn more >>

How Does Keyword Country Help You Discover Them?

Get access to 6.5 Million high value keywords, and see the real picture of High paying keywords. Predict your earnings before you even target a keyword, and study the behavior of keywords. These real high paying keywords help you earn more per click, fetch more traffic, and get more CTR. Get access to the highest paying keywords, most searched keywords, highest CTR keywords, or even the most niche keywords that exist on planet earth.…and all this becomes POSSIBLE with Keyword Country. Watch Video>>

How to Find Top Paying Keywords?