Knowing how to find the best keywords for use in your Adsense ads is
not a straightforward process. Finding and implementing high profit,
low competition keywords in your ads really is the trick for making
Adsense payoff big.
The following process should yield profitable, low competition
keywords for your Adsense ads. This process is not perfect, but when
you analyze it and try it for yourself, you can see that it makes
sense. Adsense that is.
Step 1: Research some keywords for your niche that have a high CPC
value. To do this, first find your keywords using the Google Adwords
keyword tool or another tool that will give you niche specific lists
of keywords. Save those keywords into a spreadsheet program as a csv
file. Copy and paste those keywords into Google's Traffic Estimator
(you will need an Adwords account). The traffic estimator will give
you the estimated clicks per day and the average cost per click (CPC)
for each keyword. Copy and paste this information back into your
spreadsheet file for later reference.
Step 2 Multiply the average CPC by 30% to get an estimate of your
maximum earnings per click. The higher the average CPC, the more
likely the CPC for the 2nd - 8th positions are high as well. You want
this higher average CPC to start because if the CPC starts to drop off
significantly after the 3rd position, your chance of getting high
click earnings as an Adsense publisher will be diminished.
Step 3 Use any one of many tools available on the internet for helping
to estimate the 1st - 8th position CPC values. These tools will
estimate the CPCs for each position and allow you to see how much the
CPCs drop off after the first position. This dramatically helps your
analysis for picking the most profitable keywords. If the CPC values
stay close to the each other and to the value of the first position,
then you will more than likely have a profitable keyword.
Step 4 Now determine which Adsense ads occupy which positions. You can
do this by searching on Google for your keyword and looking to see
which Adsense ads are generated in the search results and in which
order they are. Another way to estimate this is to use the Adwords
Accelerator tool. It has a feature whereby Adwords ads are dynamically
displayed for a given keyword you input into the tool to check. If the
Adwords advertiser has used "Adwords for Content" in his advertising,
these ads will be the Adsense ads someone else is displaying on their
website.
Step 5 Compare the ads you found in step 4 to the results of using a
keyword check function tool (available on the internet). If the
advertisers you find by doing this closely match those you found in
step 4, you will more than likely have a profitable keyword.
If the advertisers are not he same, then the advertiser is possibly
not using the "Adwords for Content" mode of advertising in his
campaigns. This means that the keyword may not be the basis for the
Adsense ads and may not be profitable.
Step 6 Now you must get the traffic. If you decide to get traffic
using the Adwords approach, then just use the keywords in your Adsense
ads that scored well from the above evaluation. Then, use lower cost
per click keywords in your Adwords ads. The difference between the
earnings from the click you get on your Adsense word from the cost of
the click you pay on your Adwords word will be your profit.
If you are planning to use search engine optimization techniques to
get traffic to the website where your ads are, make sure the keywords
you choose have the highest KEI possible. KEI is the ratio of the
number of searches for a keyword to the number of competing sites
having the keyword. The combination of a high KEI and a high score
from the above evaluation will yield the best profit results.
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