am quite sure that you must hear, from time to time, some people have their adsense account being banned. Of course, Google would not ban your account without any reasons. There must be some reasons or mistake that a person has made, so that Google has the concrete evidence to terminate your Adsense account. In the light of that, I would like to take this chance to write a post that share the common mistakes that you may make. I hope, after reading this post, you can avoid doing such silly mistakes and avoid being banned.
1. Do not place more than 3 ad units and 1 ad link or 2 adsense search boxes on any web page. Although Google will automatically dispaly the maximum number of ads in your page , even if you have paste more than permitted, it is a wise way for you to follow the rule.
2. Never click your own adsense ads or ask friends/ relatives to click them. I think this is the golden rule that everyone knows and familiars with. This is a surefire way to close you Adsense account. Never tell your relatives or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Very often, people click their own ads simply becasue they are curious on what is behind the ads. That's why they click and open the ads. This is absolutely forbidden! If you really want to see what is behind your ads, use Google Preview tool if required.
2. You should not join those programs like piad-to-surf-, paid-to-click, or even traffic exchange programs. Google have very sophisticated detection system to detect these programs. Also, don't use some sort of deceptive tools in order to have automatic clicks on your ads. Again, Google can detect them quite efficiently.
3. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.
4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links.
5. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.
6. Place ads only on Content Pages. Google states very clearly that pages should not be made for the sole purpose of showing ads. Hence, you need to have content inside your page(s). Content drives relevant ads. Although you might manage some clicks from error, login, registration, "thank you" or welcome pages, parking pages or pop ups, it will get you out of the program.
7. Do not mask your ads with other elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Although nowadays Google has a tool that automatically detect the background color and chaneg the color of URL of ads, even if you have the same color for both URL of the ads and background. Also do not block the visibility of ads by overlapping tables, pop ups, images etc.
8. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. This mistake actually is quite uncommon to most webmasters. They often display such statistics since they do not aware of this rule. On the other hand, revealing the total money you make as per recent updates to the Google TOS.
9. Label headings as "sponsored links" or "advertisements" only. Other labels are not allowed. I often see many sites label ads with other titles. For example, "Click me...", "Please make a donation by clicking ads" etc. Even if you do not paste such words above, or in close vicinity to Google Ads, you should not have these wordings. It is because these wordings, to a certain extent, provide incentives for visitors to click ads whihc is definitely against Google TOS.
10. Only single referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only one referral button for adsense referral, adwords referral, and Firefox with google toolbar referral. On the other hand, you can have four links in total in each page for four different products. This means that you cannot provide links for all the referral products that Google provides. There are, in fact, 5 different products from Google.
11. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.
12. Add Borders betweem Images and text ads - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. In order to cope with that, you should insert a border when placing images and text ads in such a manner, to avoid confusing readers to falsely click ads. It is not worth to do such risk.
13. Never launch a New Page for clicked ads by default. Many Adsenser do ask from time to time whether Ads can be shown on a new page or not. The answer is NO! Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.
14. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any adult content, hate-related, violent, or illegal content.
15. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.
16. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed in Google TOS. You do not want impressions registering on their logs from any email even once. Remember Google has sophisticated softwares!
17. Avoid excessive advertising and keyword stuffing - Although the definition of "excessive" is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.
18. Ensure you Language is Supported - Adsense does support a series of languages, including Chinese (simplified), Chinese (traditional), French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish, Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese. If your web pages language is not supported, do not use the code on such pages. If you are not sure whether the lanuage of your home country is supported or not, please ask Google or leave a comment
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