Snatching The Most Paying Ads From Google

AdSense publishers are always on the mercy of Google AdSense System to serve them the best ads for their website. But actually, Google AdSense bot (Mediabot) is on your mercy and needs your help to properly recognize the theme of your webpage to serve you the most relevant and converting ads. When ads are more relevant, they talk directly to the visitors of your page, interest them, and convert them into buyers. Here, we will discuss how to snatch the most converting ads from Google AdSense System, leaving the junk behind.

Injecting Keywords in Your Content

Google's entire system depends on the keywords used in key areas of your content. It detects the theme of your web pages and displays the ads accordingly. These key areas are Title Text, Meta tags, Headings, Anchor txt, and content. Injecting keywords in these areas actually dictates Google Mediabot what your page is about. Let's get into some more details. Use Effective Keywords in Your title Text Google Mediabot gives due consideration to the keywords used in the title tag of HTML Source code, which in turn gets reflected in your ads. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely. For higher payouts, choose highest paying keyword of that category for the title text. Inject High Paying Keywords in Meta Tags If there is NO CONTENT on your web page, the Google Mediabot will consider the Meta Tags to display ads. Meta tags have a considerable impact on the ads of a page. It is advised that never leave this space empty. Try to make it as easy as possible for Mediabot to understand your web page theme. Use Keywords In Your Headings Google Mediabot gives importance to Heading text enclosed in , tags present on your web page. After Title text, here is an another chance for you to dictate keywords to Google Mediabot. For Example, if your website is dealing in music instruments then your probable keywords are musical equipments, instrumental world of music, guitar, and piano.
The heading “various musical instruments” is more relevant (but not the best) than “what we have to sell.” So, try to use more appropriate headings and sub-headings for your web content by injecting relevant keywords. Use Keywords in Anchor Texts and Hyperlinks Google stresses on Anchor texts used to link a webpage - whether the links are incoming or outgoing; whether they are a part of internal linking or external linking. Incoming links of a webpage are reckoned better than the outgoing links. In some cases, Google may just ignore anchor texts of the outgoing links. Therefore, it's important to use good keywords to link your own internal web pages, and also for getting reciprocal links to your website. Embedding Keywords in the Content Besides hosting useful and genuine content on your web pages, it’s important to include keywords at the beginning and at the end of an article. This helps search engines and Ad bots determine the theme of your web page. Good use of keywords help the Google Mediabot to achieve higher Ad-relevancy for your website.

Increasing the Concentration of High Paying Ads

Google never allows you to choose ads for your webpages. Moreover, it's not possible for you to choose ads for each page of your website. Google chooses the most or high paying ads for your pages, but you can help Google to make wiser decisions. You can actually force the Google AdSense System to give you more paying ads. Here is how.... Inject High Paying Keywords Injecting high paying keywords in your content invites high paying ads on your web page. Advertisers are ready to pay much more per click on these keywords. Advertisers bid highly on these keywords in order to bring more web traffic for their website. So, you can use such keywords to boost your EPC (Earning Per Click). You can say, on these keywords, advertisers are fighting against one another to give you higher payouts. Lengthy Articles Dilute the Relevancy of ads Don’t make lengthy web pages as it might mislead Ad-bots to get some wrong ads, resulting in dilution of relevant ads. Sometimes, Ad bots can be very sticky to a certain keyword you used just for a reference. If you are getting irrelevant ads, changing meta tags and Title text is the first thing to start with, then move on to your content. Divide Your Articles in Pages (or link each other) Dividing huge articles in pages works the best. It not only increases the relevancy of the ads, but also gets you more page views. If you don't have lengthy articles, then suggest the related articles a visitor might be interested in. More page views mean more chances of a visitor clicking on your ad. Keep the visitors hooked to your website and keep suggesting them other articles. This way you are recycling the same traffic and increasing the chances of clicks considerably. Section Targeting You can enhance Ad relevancy by using Google’s Section targeting. Through this technique you can advise Google mediabot –"the areas of your content which should be considered or ignored while matching the Ads with your content." To implement section targeting, you'll need to add a set of special HTML comment tags to your code.

To Make a Specific Area Important:

To specify your text, you have to use following tags:

”here appears the text of your content”


To make Google IGNORE an Area:

If you want to ignore your specific text, you can use following tags:

”here appears the text of your content”

For more information on the same topic, visit at: https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371 Block Junk Websites and Competitor Websites from Showing Ads There are many junk websites that might be displaying ads on your website. These websites steal the traffic from your website and recycle it on their own AdSense ad blocks. Recognize such websites and block them in AdSense Competitive Ad filter. Also, you can block your competitor websites using this competitive filter. Such junk websites not only increase the AdSense Blindness of your users, but also have a negative impact on user’s experience. To your visitors, Google Ads are like simple links and your visitor won't like if you link to junk websites. Right? This trick can sometimes double or triple your AdSense income.

For more information about this tool, visit at: https://www.google.com/support/adsense/bin/answer.py?answer=21593&ctx=sibling Monitoring Performance for Further Optimization Monitoring the traffic and performance of your ads elucidates the reasons behind the amount you are earning. Monitoring helps you to identify why some pages are performing badly, and why some pages are performing well. This helps you to take corrective measures in order to gain more AdSense money. Here, is what you need to monitor:
Check Traffic Logs RegularlyEverything comes with a reason. If you are performing badly, try to find out the reason. If you are performing well, figure out why? Check your server traffic logs regularly and see from where exactly you are getting the traffic and which keyword or search engine get you the most converting visitors (traffic). If your earnings show a deflection, analyze your traffic logs and try to relate it to the pattern as well as the behavior of your website traffic. Use Channels for Analyzing Your Ads Performance Channels allow you to analyze your Ads performance so that you can pin point the changes that your website needs to boost your Ads payouts. There are two types of channels available:

URL Channel

You can use the URL channel to track the performance of your URLs without modifying your Ad code. Google lets you analyze the performance of individual page or group of pages based on directory system of your website. You can begin tracking the performance of your pages simply by entering a full or partial URL in your Google Channel Settings.

Enter a top-level domain name to track all of the pages on that domain. For example, google.com, or you can enter a partial URL to track all of the pages below a certain directory. For example, google.com/adsense/ Entering a full URL will track the performance of that particular page. For example, google.com/adsense.html.

Custom Channel

Custom channels can help you monitor the performance of different Ad formats presented in your web pages. By pasting channel-specific ad code into your pages, you can track CTR, Impressions, and the number of clicks each individual ad format is generating. You can compare its performance with other web pages. Google monitors the channels or Ad blocks performance separately when you paste the custom channel enabled code in any html.

You can use the custom channels by creating custom channel name, and then by adding the channel specific code to your web pages. Give a detailed name for your custom channel so that you can easily identify it later in your reports (follow the pattern Page+ Location+ Ad Format+ Color Palette for example: HomeRightSkyscraBlue&white). It is good to analyze every Ad units in your web pages through custom channel. To Conclude High paying Ads from Google is no longer a fantasy! What it requires is : Keyword rich quality content, High paying keywords, remarkable presentation of articles, tools like Google's Section targeting, Ad Filters, traffic monitoring, and Ads performance Analyzing (through Channels) to bring out effective modifications in your Ad layouts.

So, now it all depends on how you implement these guidelines. Go-ahead and get the best out of your AdSense Campaign!

Common Mistakes in Adsense

am quite sure that you must hear, from time to time, some people have their adsense account being banned. Of course, Google would not ban your account without any reasons. There must be some reasons or mistake that a person has made, so that Google has the concrete evidence to terminate your Adsense account. In the light of that, I would like to take this chance to write a post that share the common mistakes that you may make. I hope, after reading this post, you can avoid doing such silly mistakes and avoid being banned.

1. Do not place more than 3 ad units and 1 ad link or 2 adsense search boxes on any web page. Although Google will automatically dispaly the maximum number of ads in your page , even if you have paste more than permitted, it is a wise way for you to follow the rule.

2. Never click your own adsense ads or ask friends/ relatives to click them. I think this is the golden rule that everyone knows and familiars with. This is a surefire way to close you Adsense account. Never tell your relatives or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Very often, people click their own ads simply becasue they are curious on what is behind the ads. That's why they click and open the ads. This is absolutely forbidden! If you really want to see what is behind your ads, use Google Preview tool if required.

2. You should not join those programs like piad-to-surf-, paid-to-click, or even traffic exchange programs. Google have very sophisticated detection system to detect these programs. Also, don't use some sort of deceptive tools in order to have automatic clicks on your ads. Again, Google can detect them quite efficiently.

3. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links.

5. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

6. Place ads only on Content Pages. Google states very clearly that pages should not be made for the sole purpose of showing ads. Hence, you need to have content inside your page(s). Content drives relevant ads. Although you might manage some clicks from error, login, registration, "thank you" or welcome pages, parking pages or pop ups, it will get you out of the program.

7. Do not mask your ads with other elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Although nowadays Google has a tool that automatically detect the background color and chaneg the color of URL of ads, even if you have the same color for both URL of the ads and background. Also do not block the visibility of ads by overlapping tables, pop ups, images etc.

8. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. This mistake actually is quite uncommon to most webmasters. They often display such statistics since they do not aware of this rule. On the other hand, revealing the total money you make as per recent updates to the Google TOS.

9. Label headings as "sponsored links" or "advertisements" only. Other labels are not allowed. I often see many sites label ads with other titles. For example, "Click me...", "Please make a donation by clicking ads" etc. Even if you do not paste such words above, or in close vicinity to Google Ads, you should not have these wordings. It is because these wordings, to a certain extent, provide incentives for visitors to click ads whihc is definitely against Google TOS.

10. Only single referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only one referral button for adsense referral, adwords referral, and Firefox with google toolbar referral. On the other hand, you can have four links in total in each page for four different products. This means that you cannot provide links for all the referral products that Google provides. There are, in fact, 5 different products from Google.

11. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

12. Add Borders betweem Images and text ads - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. In order to cope with that, you should insert a border when placing images and text ads in such a manner, to avoid confusing readers to falsely click ads. It is not worth to do such risk.

13. Never launch a New Page for clicked ads by default. Many Adsenser do ask from time to time whether Ads can be shown on a new page or not. The answer is NO! Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

14. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any adult content, hate-related, violent, or illegal content.

15. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

16. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed in Google TOS. You do not want impressions registering on their logs from any email even once. Remember Google has sophisticated softwares!

17. Avoid excessive advertising and keyword stuffing - Although the definition of "excessive" is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

18. Ensure you Language is Supported - Adsense does support a series of languages, including Chinese (simplified), Chinese (traditional), French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish, Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese. If your web pages language is not supported, do not use the code on such pages. If you are not sure whether the lanuage of your home country is supported or not, please ask Google or leave a comment

How do You Boost Your AdSense Income

Google Adsense Money Formula

A lot of people would like to know the success AdSense money formula. The AdSense money formula below is one fundamental formula that you should know.

AdSense Income = sum ( [Price Per Click] X [Number of Click] )

Logically speaking, if you want to make more AdSense money, you have to either increase the number of clicks or the price per click. If you do one or the other your AdSense income will only go up.

Increase the click through rate (CTR) on your AdSense ads is the most obvious strategy that will help you increase your AdSense income. There are two ways you can boost your CTR:

1. Getting more traffic for you AdSense web site,
2. Make your ads more clickable and position them at the right place.

Getting traffic takes time and efforts. It‘s a lot of hard work. There are several techniques that you can use to generate more traffic to your AdSense web site. These techniques are:

* Submit your AdSense web site to search engine and optimize your AdSense web site for search engine.
* Increase link popularity by link exchange, article marketing, directory submission and press release.
* Paid Advertising through classified advertising, banner advertising or search engine advertising.
* Participate in forums/groups related to the content of your AdSense web site.
* Add comments to other blogs.

Making your ads more clickable is another way to increase your AdSense income. It is relatively easy to do because you can adjust your AdSense ad format almost immediately. You can do the following adjustments to your AdSense ad format to improve your click through rate:

* Make them more noticeable by positioning your AdSense ads on top of your AdSense page.
* Google states that the most effective ad formats are 336×280 larger rectangle, the 300×250 inline rectangle, and the 160×600 wide skyscraper. However you should choose the best AdSense ad format that works for your AdSense web site. This requires tracking and testing.
* Create a custom AdSense palette that best suites your AdSense web site. In general, you can follow the following settings:
o Border color : no border or background color of your website
o Background color : background color of your website
o Link color : color of your links
o URL color : black
o Text color : black or color of your main content

Increase AdSense Income by Targeting the Higher-Paying Keywords

You can create unique, relevant and quality contents that target at the higher-paying keywords to increase your average price per click and hence your AdSense income. You should find out which keyword variations for a topic pay more. Often the more specialized variations and phrases pay more than the generic terms.

You can also boost your AdSense income by reducing the occurrence of lower-paying ads. You can use AdSense competitive filter mechanism to filter out the ads that you don’t want to be shown on your AdSense web site. It is suggested by others that showing fewer ads on a page will result in higher-paying ads displayed on your AdSense web site. A lot of publishers report that their AdSense income increase if they remove ads completely from pages with few or no clicks. Again you have to test whether this strategy works in favor of you or not.

As you can see, it involves a lot of hard work if you want to make extra Google AdSense money. You need to put in your time and effort to make it happen.